The BP Oil Spill - 1950 Words

Oil covered everything: beaches, animals, plants, bottoms of boats. Approximately 205.8 million gallons of oil leaked into the ocean and toward the Louisiana shoreline. To put the amount in perspective, that oil could be used to drive a Toyota Prius around the earth 184,181 times (Repanich). All of this pollution and destruction because of one singular company: British Petroleum. Needless to say, the image of BP was tarnished because of this. What can a company do to come back from such a serious setback? This was the question that was faced by the company in 2010 (when the spill occurred), and is still being wrestled with today. By analyzing BP’s â€Å"Commitment to the Gulf† ad campaign, the brand’s desired identity is made very apparent. When it comes to oil, nearly all consumers are involved. However, BP does take specific steps in order to narrow down a target audience when it comes to advertising its product. Despite the hardships faced by BP stemming from the spill, consumers still have an addiction to oil. BP, the fourth largest oil company in the world (â€Å"Biggest Oil†), has such a firm hold on consumer society that it is a necessity in today’s consumer landscape. By pushing the brand’s identity to its target audience, BP used branding to overcome a severe controversy and rebuild the image it hoped to convey to consumers. When a typical consumer thinks of BP, he or she may think of the oil spill, which is still forefront in the minds of many Americans when it comes toShow MoreRelatedBp Oil Spill822 Words   |  4 PagesBP OIL SPILL Under the Deepwater Horizon, an offshore drilling ring of British Petroleum (BP) caused an oil spill in the Gulf of Mexico. The incident occurred on April 20th 2010, where equipment failed and caused the explosion sinking the ring, and causing the death of 11 workers and more than 17 workers injured. The British based energy company also faced other problems at the site of the oil spill. More than 40 million gallons (estimated data) of oil spewed into the Gulf of Mexico. Oil spillRead MoreBp Oil Spill1317 Words   |  6 PagesFive Lessons from the BP Oil Spill Its very easy to pile onto BP right now. The accident, which may be due more to negligence, is bad enough. The company lost 11 employees — after losing 15 in a high-profile explosion at a refinery 5 years ago. The damage to the Gulf, its species, and the people who depend on it is almost incalculable. But surprisingly, its even easier to criticize BPs behaviour since the explosion — the company has tried hard to downplay the scale of the tragedy and it hasRead MoreThe Spill Of The Bp Oil Spill1464 Words   |  6 PagesThe BP oil spill was one of the worst oil spills to ever happen in the US. There are many factors that caused this horrible spill to happen; to be exact there were eight failures of the oilrig that caused this disaster. The first failure was the cement at the bottom of the borehole was not sealed properly. This caused the oil and gas to start leaking into the pipe leading to the surface of the rig. The second failure was that the valve leading to the surf ace was sealed improperly with cement. InRead MoreBp Oil Spill1094 Words   |  5 Pagescompetitive) segments do you think BP considered or didn’t consider prior to their drilling of the Gulf Coast? What should the wedding business owners now consider in their external environment? BP decided to drill in the Gulf Coast mostly because of the oil availability and competition. Opportunity was definitely considered by BP. The North Sea was saturated with other oil companies and BP saw an opportunity in the Gulf of Mexico (Pour, 2011). The segment that BP did not do well is the environmentalRead MoreThe Spill Of The Bp Oil Spill1602 Words   |  7 PagesThe BP Oil Spill began on April 20, 2010 in the Gulf of Mexico after the BP leased, Transocean owned, Deepwater Horizon drilling rig exploded, killing 11 and injuring 17 of the 126 crew members. The explosion also sank the Deepwater Horizon drilling rig triggering a massive oil spill that would last for 87 days and leak 4.9 billion barrels of oil into the Gulf of Mexico. After the explosion, BP and the federal government enlisted the best minds in the country and worked tirelessly to come up withRead MoreBp Oil Spill1883 Words   |  8 PagesGeography 29 February 2012 BP Oil Spill Oil rigs provide the world with the fuel that is needed to keep it running. However, it is common knowledge that they may potentially cause harm to not only living creatures but also the environment they rely on to survive. This was proven in the spring of 2010 when an oil rig off the Gulf of Mexico exploded and resulted in an oil spill. This catastrophic event opened millions of eyes to the errors that can be found in the way oil rigs are set up. It alsoRead MoreBp Oil Spill1198 Words   |  5 PagesBP Oil Spill Chait, J, (2010). Dear Leader. New Republic, 241(10), 2-2. Retrieve June 21, 2010, from Academic Search Premier. This article discusses the present oil spill in the Gulf of Mexico. The president’s has not changed the Minerals Management Service. In reality, the federal government has no agency tasked with capping undersea oil leaks. All the necessary equipment, along with the expertise for operating it, resides with the private sector. BP will likely bear the full cost of the spill;Read MoreBp and Oil Spill996 Words   |  4 PagesBP was the  ªrst of these companies to change from a reactive to a proactive climate strategy formulation. In 1996, it withdrew from the oppositional Global Climate Coalition (GCC), which was characterized as the most powerful lobby organization in climate policy.28 BP then accepted the climate change problem as diagnosed by the Intergovernmental Panel on Climate Change (IPCC) and gave its support to the Kyoto Protocol. In 1998 BP’s strategy formu- lation developed further in a proactive directionRead MoreBp Oil Spill Essay1507 Words   |  7 PagesBP oil spill is ranked as the largest environmental disaster in the world history. As the oil from BP spill washes ashore, people on Gulf Coast are suffering huge damages they have never met before. The U.S. government estimates that up to 60,000 barrels of oil a day are spewing out from the damaged BP drilling rig to Gulf of Mexico. It has ruined the shoreline, killed animal and sea life, threaten the ecosystem and harmed the tourism and fishing in Louisiana. After the spilling happened, US governmentRead MoreBp Oil Spill Globalization1062 Words   |  5 Pagesrelationships between countries and affected the world economies, be it the relationship with the board of directors of BP and the US government or the change in value of BP PLC on the stock exchange.  ²As a result of the oil spill the Obama administration imposed a six month moratorium on new deep water drilling operations which ended on the 12th of October. For twenty years previous to the oil spill in the Gulf of Mexico there had been a total ban on deep water off shore drilling. But during his presidency