The BP Oil Spill - 1950 Words

Oil covered everything: beaches, animals, plants, bottoms of boats. Approximately 205.8 million gallons of oil leaked into the ocean and toward the Louisiana shoreline. To put the amount in perspective, that oil could be used to drive a Toyota Prius around the earth 184,181 times (Repanich). All of this pollution and destruction because of one singular company: British Petroleum. Needless to say, the image of BP was tarnished because of this. What can a company do to come back from such a serious setback? This was the question that was faced by the company in 2010 (when the spill occurred), and is still being wrestled with today. By analyzing BP’s â€Å"Commitment to the Gulf† ad campaign, the brand’s desired identity is made very apparent. When it comes to oil, nearly all consumers are involved. However, BP does take specific steps in order to narrow down a target audience when it comes to advertising its product. Despite the hardships faced by BP stemming from the spill, consumers still have an addiction to oil. BP, the fourth largest oil company in the world (â€Å"Biggest Oil†), has such a firm hold on consumer society that it is a necessity in today’s consumer landscape. By pushing the brand’s identity to its target audience, BP used branding to overcome a severe controversy and rebuild the image it hoped to convey to consumers. When a typical consumer thinks of BP, he or she may think of the oil spill, which is still forefront in the minds of many Americans when it comes toShow MoreRelatedBp Oil Spill822 Words   |  4 PagesBP OIL SPILL Under the Deepwater Horizon, an offshore drilling ring of British Petroleum (BP) caused an oil spill in the Gulf of Mexico. The incident occurred on April 20th 2010, where equipment failed and caused the explosion sinking the ring, and causing the death of 11 workers and more than 17 workers injured. The British based energy company also faced other problems at the site of the oil spill. More than 40 million gallons (estimated data) of oil spewed into the Gulf of Mexico. Oil spillRead MoreBp Oil Spill1317 Words   |  6 PagesFive Lessons from the BP Oil Spill Its very easy to pile onto BP right now. The accident, which may be due more to negligence, is bad enough. The company lost 11 employees — after losing 15 in a high-profile explosion at a refinery 5 years ago. The damage to the Gulf, its species, and the people who depend on it is almost incalculable. But surprisingly, its even easier to criticize BPs behaviour since the explosion — the company has tried hard to downplay the scale of the tragedy and it hasRead MoreThe Spill Of The Bp Oil Spill1464 Words   |  6 PagesThe BP oil spill was one of the worst oil spills to ever happen in the US. There are many factors that caused this horrible spill to happen; to be exact there were eight failures of the oilrig that caused this disaster. The first failure was the cement at the bottom of the borehole was not sealed properly. This caused the oil and gas to start leaking into the pipe leading to the surface of the rig. The second failure was that the valve leading to the surf ace was sealed improperly with cement. InRead MoreBp Oil Spill1094 Words   |  5 Pagescompetitive) segments do you think BP considered or didn’t consider prior to their drilling of the Gulf Coast? What should the wedding business owners now consider in their external environment? BP decided to drill in the Gulf Coast mostly because of the oil availability and competition. Opportunity was definitely considered by BP. The North Sea was saturated with other oil companies and BP saw an opportunity in the Gulf of Mexico (Pour, 2011). The segment that BP did not do well is the environmentalRead MoreThe Spill Of The Bp Oil Spill1602 Words   |  7 PagesThe BP Oil Spill began on April 20, 2010 in the Gulf of Mexico after the BP leased, Transocean owned, Deepwater Horizon drilling rig exploded, killing 11 and injuring 17 of the 126 crew members. The explosion also sank the Deepwater Horizon drilling rig triggering a massive oil spill that would last for 87 days and leak 4.9 billion barrels of oil into the Gulf of Mexico. After the explosion, BP and the federal government enlisted the best minds in the country and worked tirelessly to come up withRead MoreBp Oil Spill1883 Words   |  8 PagesGeography 29 February 2012 BP Oil Spill Oil rigs provide the world with the fuel that is needed to keep it running. However, it is common knowledge that they may potentially cause harm to not only living creatures but also the environment they rely on to survive. This was proven in the spring of 2010 when an oil rig off the Gulf of Mexico exploded and resulted in an oil spill. This catastrophic event opened millions of eyes to the errors that can be found in the way oil rigs are set up. It alsoRead MoreBp Oil Spill1198 Words   |  5 PagesBP Oil Spill Chait, J, (2010). Dear Leader. New Republic, 241(10), 2-2. Retrieve June 21, 2010, from Academic Search Premier. This article discusses the present oil spill in the Gulf of Mexico. The president’s has not changed the Minerals Management Service. In reality, the federal government has no agency tasked with capping undersea oil leaks. All the necessary equipment, along with the expertise for operating it, resides with the private sector. BP will likely bear the full cost of the spill;Read MoreBp and Oil Spill996 Words   |  4 PagesBP was the  ªrst of these companies to change from a reactive to a proactive climate strategy formulation. In 1996, it withdrew from the oppositional Global Climate Coalition (GCC), which was characterized as the most powerful lobby organization in climate policy.28 BP then accepted the climate change problem as diagnosed by the Intergovernmental Panel on Climate Change (IPCC) and gave its support to the Kyoto Protocol. In 1998 BP’s strategy formu- lation developed further in a proactive directionRead MoreBp Oil Spill Essay1507 Words   |  7 PagesBP oil spill is ranked as the largest environmental disaster in the world history. As the oil from BP spill washes ashore, people on Gulf Coast are suffering huge damages they have never met before. The U.S. government estimates that up to 60,000 barrels of oil a day are spewing out from the damaged BP drilling rig to Gulf of Mexico. It has ruined the shoreline, killed animal and sea life, threaten the ecosystem and harmed the tourism and fishing in Louisiana. After the spilling happened, US governmentRead MoreBp Oil Spill Globalization1062 Words   |  5 Pagesrelationships between countries and affected the world economies, be it the relationship with the board of directors of BP and the US government or the change in value of BP PLC on the stock exchange.  ²As a result of the oil spill the Obama administration imposed a six month moratorium on new deep water drilling operations which ended on the 12th of October. For twenty years previous to the oil spill in the Gulf of Mexico there had been a total ban on deep water off shore drilling. But during his presidency

Early Literacy Difficulties Among Hispanic Students With...

Early Literacy Difficulties among Hispanic Students with Low Social Economic Status Ignacio Romero Central Washington University Developmental Challenge Paper The challenge that many students face upon entering first grade in a low social-economic status area is low literacy skills. The students represented in this developmental paper come from low income families whose parents were poorly educated, many illiterate. As a result, students would rarely read to at home, either due to the lack of literature in the home or the parents were non-readers and unable to read to or read with their child. Relevant Theorist The first theory with an impact on this developmental literacy challenge is B.F. Skinner’s first theory†¦show more content†¦Children at age two have a vocabulary that reaches up to 2,000 words, by the age of four, preschool age children of parents who are literate have increased their vocabulary to a maximum of 10,000 words. This would be difficult to accomplish in a household where both parents are illiterate, especially when it comes to more rich vocabulary words. Lastly, it is important to include Norm Chomsky every time we talk about language acquisition. Through his studies we can say that children can learn a new language because of their innate ability in their brain to be able to classify different words, specifically grammatical terms. He suggested that we have a device in our brain which he called a Language Acquisition Device that allows children to notice the differences between two languages. In my opinion if all of us have this device. All the child needs to stimulate it to be able to learn those important first words that a child is going to need as they further exposed into a language. Resource Senechal (1996) study show that students’ achievement level in reading improved when they had early exposure to storybook and early literacy in the home (Senechal, 1996). This study examined whether storybook, reading and the amount of teaching in reading and writing skills, provided by parents in the home would enhance the language skills and

The Great Gatsby By F. Scott Fitzgerald - 935 Words

The Roaring Twenties, widely known as the â€Å"era of wonderful nonsense† and characterized by a disillusionment with American foreign policy abroad after a stark World War I death toll, was all about the new–new pleasures, new technologies, new consumer products (Pattern 4). The Great Gatsby by F. Scott Fitzgerald is set in this tumultuous period in American history, also marked by enormous income and wealth inequality, ultimately leading to the Great Depression. At the start of the novel, Nick’s father advises Nick to always â€Å"remember that all the people in this world haven’t had the advantages that you’ve had† (1) and after Nick returns from the war, he intends on taking this advice to heart, abstaining from â€Å"riotous excursions† and â€Å"privileged glimpses into the human heart† (2). But for some reason, he exempts Gatsby from this sanctimonious rule and throughout the book, he seems to have no regard or thought a bout his father’s advice, which he claims has been â€Å"turning over in [his] mind† (1) ever since. Tensions between the social classes are an clear motif of this novel, and Fitzgerald slyly exhibits each character’s access to and usage of water as a status symbol or an emotion. Immediately at the inception of the novel, access to water is seen as a status symbol. When describing the difference between West Egg and East Egg, Nick Carraway uses language evoking exclusion, calling the West Egg â€Å"less fashionable,† where the upper-middle class live and â€Å"separated† from EastShow MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his pe rsonal life and career throughout its short span. This author helped to launch the theme that is so prevalent in his work; the human instinct to yearn for more, into the forefront of American literature, where itRead MoreThe Great Gatsby By F. Scott Fitzgerald1343 Words   |  6 PagesHonors English 10 Shugart 18 Decemeber 2014 The Great Gatsby F. Scott Fitzgerald s 1925 novel The Great Gatsby is a tragic love story, a mystery, and a social commentary on American life. The Great Gatsby is about the lives of four wealthy characters observed by the narrator, Nick Carroway. Throughout the novel a mysterious man named Jay Gatsby throws immaculate parties every Saturday night in hope to impress his lost lover, Daisy Buchanan. Gatsby lives in a mansion on West Egg across from DaisyRead MoreThe Great Gatsby By F. Scott Fitzgerald1155 Words   |  5 PagesThe Great Gatsby The Jazz Age was an era where everything and anything seemed possible. It started with the beginning of a new age with America coming out of World War I as the most powerful nation in the world (Novel reflections on, 2007). As a result, the nation soon faced a culture-shock of material prosperity during the 1920’s. Also known as the â€Å"roaring twenties†, it was a time where life consisted of prodigality and extravagant parties. Writing based on his personal experiences, author F. ScottRead MoreThe Great Gatsby By F. Scott Fitzgerald1166 Words   |  5 Pagesin the Haze F. Scott Fitzgerald lived in a time that was characterized by an unbelievable lack of substance. After the tragedy and horrors of WWI, people were focused on anything that they could that would distract from the emptiness that had swallowed them. Tangible greed tied with extreme materialism left many, by the end of this time period, disenchanted. The usage of the literary theories of both Biographical and Historical lenses provide a unique interpretation of the Great Gatsby centered aroundRead MoreThe Great Gatsby by F. Scott Fitzgerald845 Words   |  3 PagesIn F. Scott Fitzgerald’s novel, The Great Gatsby, colors represent a variety of symbols that relate back to the American Dream. The dream of being pure, innocent and perfect is frequently associated with the reality of corruption, violence, and affairs. Gatsby’s desire for achieving the American Dream is sought for through corruption (Schneider). The American Dream in the 1920s was perceived as a desire of w ealth and social standings. Social class is represented through the East Egg, the WestRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay970 Words   |  4 Pagesrespecting and valuing Fitzgerald work in the twenty-first century? Fitzgerald had a hard time to profiting from his writing, but he was not successful after his first novel. There are three major point of this essay are: the background history of Fitzgerald life, the comparisons between Fitzgerald and the Gatsby from his number one book in America The Great Gatsby, and the Fitzgerald got influences of behind the writing and being a writer. From childhood to adulthood, Fitzgerald faced many good andRead MoreThe Great Gatsby By F. Scott Fitzgerald2099 Words   |  9 Pagesauthor to mirror his life in his book. In his previous novels F. Scott Fitzgerald drew from his life experiences. He said that his next novel, The Great Gatsby, would be different. He said, â€Å"In my new novel I’m thrown directly on purely creative work† (F. Scott Fitzgerald). He did not realize or did not want it to appear that he was taking his own story and intertwining it within his new novel. In The Great Gatsby, by F. Scott Fitzgerald, he imitates his lifestyle through the Buchanan family to demonstrateRead MoreThe Great Gatsby By F. Scott Fitzgerald1607 Words   |  7 Pages The Great Gatsby is an American novel written in 1925 by F. Scott Fitzgerald. One of the themes of the book is the American Dream. The American Dream is an idea in which Americans believe through hard work they can achieve success and prosperity in the free world. In F. Scott Fitzgerald s novel, The Great Gatsby, the American Dream leads to popularity, extreme jealousy and false happiness. Jay Gatsby’s recent fortune and wealthiness helped him earn a high social position and become one of the mostRead MoreThe Great Gatsby By F. Scott Fitzgerald1592 Words   |  7 PagesMcGowan English 11A, Period 4 9 January 2014 The Great Gatsby Individuals who approach life with an optimistic mindset generally have their goals established as their main priority. Driven by ambition, they are determined to fulfill their desires; without reluctance. These strong-minded individuals refuse to be influenced by negative reinforcements, and rely on hope in order to achieve their dreams. As a man of persistence, the wealthy Jay Gatsby continuously strives to reclaim the love of hisRead MoreThe Great Gatsby By F. Scott Fitzgerald1646 Words   |  7 PagesThe 1920s witnessed the death of the American Dream, a message immortalized in F. Scott Fitzgerald’s The Great Gatsby. Initially, the American Dream represented the outcome of American ideals, that everyone has the freedom and opportunity to achieve their dreams provided they perform honest hard work. During the 1920s, the United States experienced massive economic prosperity making the American Dream seem alive and strong. However, in Fitzgerald’s eyes, the new Am erican culture build around that

The Adventures Of Huckleberry Finn By Mark Twain - 1893 Words

A hackneyed expression is understood to be that one should never deliberate over religion or politics in specific social settings. Religion is and has always been a topic of serious controversy and indifference. Literature has become a major source of media in which religious sentiments are discussed. The description of one boy, Huck and his adventures allows Mark Twain the chance to convey Huck Finn’s perspective on religion to his readers. In his novel, The Adventures of Huckleberry Finn, Mark Twain uses such literary devices as satire, humor, and irony throughout his work to illustrate his distaste for religion and religious practices. In various scenes in the novel, Twain illustrates his animosity towards religion, as normally serious practices are portrayed as comical. Huckleberry Finn, the main character, is either directly involved in these scenarios or otherwise a viewer and subsequent narrator of these humorous events. Literature can be used to augment your thoughts and place it under a friendly and sharing light for which other readers can interpret and further develop their understandings. Gregg Bentley had a similar way of seeing things. He writes in this short essay,â€Å"Literature provides us with a variety of lenses by means of which to rethink the material and ideological spaces that we occupy in this world.† This is what Mark Twain illustrated in Huckleberry Finn. He used the scenes in the book to challenge the ideologies of his readers, and by challenging theShow MoreRelatedThe Adventures of Huckleberry Finn by Mark Twain830 Words   |  3 PagesThe Adventures of Huckleberry Finn by Mark Twain is â€Å"A Great American Novel†, because of its complexity and richness. Twain writes dialogue that brings his characters to life. He creates characters with unique voice and helps the reader connect to the book. Anyone who reads it is forced to develop feelings for each character. E ven though there is a great amount of controversy over the use of some choices, such as the â€Å"n word†, it makes the book more realistic. In the beginning of the novel Huck,Read MoreThe Adventures Of Huckleberry Finn By Mark Twain1103 Words   |  5 PagesDmitri Van Duine Jr English Mr. Nelson November 27th The Adventures of Huckleberry Finn: Huck Finn and Tom Sawyer The Adventures of Huckleberry Finn, Written by Mark Twain filled his stories with many examples of satire as to convey a message while also writing an interesting story. The Adventures of Huckleberry Finn revolves around the adventures of a young boy called Huckleberry Finn, who is about thirteen years old. Tom Sawyer is Huck’s best friend and around the same age as Huck. He is onlyRead MoreThe Adventures Of Huckleberry Finn By Mark Twain Essay1055 Words   |  5 PagesZambrano Mrs. Patmor AP Lit-Period 5 28 September 2016 Adventures of Huckleberry Finn 1835 Mark Twain embodies realism in almost every aspect of his writing not excluding The Adventures of Huckleberry Finn, which in he portrays such a lifelike setting that it almost gives you this sense of reality through the point of view of a young man that has an urge for freedom yet struggles to conform to society s norms due to his adolescence. Twain s ability to unmask the true identities of the charactersRead MoreThe Adventures Of Huckleberry Finn By Mark Twain931 Words   |  4 PagesWolski Mrs. Goska English 2H Period 3 22 October 2014 The Adventures of Huckleberry Finn Mob mentality is the way an individual’s decisions become influenced by the often unprincipled actions of a crowd. Mark Twain penned The Adventures of Huckleberry Finn. Twain grew up in America’s southern states during the early 1800’s, a time in which moral confusion erupted within the minds of humans. The Adventures of Huckleberry Finn s protagonist is a young boy named Huck who freely travels alongRead MoreMark Twain and The Adventures of Huckleberry Finn1575 Words   |  6 Pages Mark Twain and The Adventures of Huckleberry Finn Controversy Mark Twain, born Samuel Langhorne Clemens, is a highly recognizable figure in American literature. Born in Florida, Missouri Mark Twain and his family moved to Hannibal, Missouri where Twain discovered and fell in love with the mighty Mississippi River. The river and his life in Hannibal became his inspiration and guiding light in most of his writing. Although Twain loved the river and did a great deal of traveling, he eventuallyRead MoreThe Adventures Of Huckleberry Finn By Mark Twain1375 Words   |  6 Pagesmention the years spent growing and maturing physically. Teenagers are stuck in an inbetween state where they must learn who they want to become and what they want to be when they grow older. The same is true for Huckleberry Finn, from the book â€Å"The Adventures of Huckleberry Finn† by Mark Twain. This is a book that was written in a time of great confusion over moral codes and standards. It was a world split in half by two different worlds of people; those who opp osed, and those who promoted slavery.Read MoreThe Adventures Of Huckleberry Finn By Mark Twain810 Words   |  4 PagesBefore Mark Twain started to write two of his most famous novels, The Adventures of Tom Sawyer and Adventures of Huckleberry Finn, Mark was known to use his characters to display his own thoughts and opinions. â€Å"This device allowed him to say just about anything he wanted, provided he could convincingly claim he was simply reporting what others had said.† (Twain, 1283). Mark Twain used this process to be a foundation of his lectures, by manipulating his popularly with his readers. During the storyRead MoreThe Adventures Of Huckleberry Finn By Mark Twain2083 Words   |  9 PagesSatire in Huckleberry Finn In the novel â€Å"The Adventures of Huckleberry Finn† by Mark Twain, we are told a story about a young boy and his slave companion’s journey down the Mississippi River and all of their encounters with other characters. Twain constructed a beautiful narrative on how young Huck Finn, the protagonist in the story, learns about the world and from other adult characters, how he is shaped into his own person. At the time this book was made however, this novel provided serious socialRead MoreThe Adventures Of Huckleberry Finn By Mark Twain1005 Words   |  5 Pages In the Adventures of Huckleberry Finn written by Mark Twain in the 19th century is about a young boy named Huck Finn and Jim, a runaway slave who go on an adventure. The two travel on a raft along the Mississippi river creating a bond and making memories. Mark Twain presents Huckleberry Finn as a dynamic character who at first views Jim as property and eventually considers Jim as a friend, showing a change in maturity. In the beginning of the book, Huck Finn clearly sees Jim as nothing more thanRead MoreThe Adventures Of Huckleberry Finn By Mark Twain1335 Words   |  6 Pagesyear The Adventures of Huckleberry Finn is placed in the top ten banned books in America. People find the novel to be oppressing and racially insensitive due to its frequent use of the n-word and the portrayal of blacks as a Sambo caricature. However, this goes against Mark Twain’s intent of bringing awareness to the racism in America. The Adventures of Huckleberry Finn by Mark Twain is classified under the genre of satire and is narrated by a fictional character named Huckleberry Finn. The novel

Travel Agent Career Project Free Essays

The occupation that I chose is to be a Travel Agent. â€Å"Travel agents sell transportation, lodging, and admission to entertainment activities to individuals and groups who are planning trips. They offer advice on destinations, plan trip itineraries, and make travel arrangements for clients. We will write a custom essay sample on Travel Agent Career Project or any similar topic only for you Order Now † (OOH) The reason i chose this job is because my mom is a travel agent so I am able help her out a lot, and after long experience i discovered that i enjoyed being a travel agent and that i would like to be one in the future. Ive been helping her out for at least seven years, and i am very experienced and knowledgeable with all of the systems, and how everything goes. My personality type description shows that I am a confident person who is always sure of there self, and that I speak my mind directly and honestly. I am strong opiniated and i am very convincing. People admire my determination and my social skills, which shows that i achieve high standards to keep the respect that others have for me. I am very creative and i dont like repitition, so i always need to be challenged to keep myself interested. I am also very imaginative which helps me look beyond everything to find a solution or think of how everything goes. I dont go well with slackers and everything has to be done on time. Also the personality trait says that people are impressed with my knowledge, and that i am very respectful so people feel comfortable with me. After i completed the whole values worksheet/evaluation, i realized that my main values in life are: fame, money, power and humanitarianism. I feel that these values fit into my career choice because many famous people like to go on vacations, and that if i succeed my expectations, i can become a rich, famous and popular travel agent. You need to be knowelgeable with: customer and personal service, geography, sales and marketing, transportation, and the english language. Also you need a high school degree, or something equal to it. You do not need training, but many people like to go to travel school so they are ready. You need very well social skills. You have to be reasonable, and you cannot be rude. You have to be able to solve issues, and keep everyone happy. The national pay per year is $31,870. The interests and aptitudes for this job are: social skills, people skills, managing skills, computer skills, geographical skills, and knowledge on tours, transpiration, and policies. I think i meet this criteria because I have all of those skills, i have traveled many times, and i am very familiar with everything a travel agent needs to know. â€Å"Developing and following a well laid-out plan, networking effectively to get good information and advice, and impressing people by becoming very knowledgable about their interests and/or organizations. (MBTI) There isnt really a promotion for this job. Everybody does the same exact thing. The benefits of this job can be the tip, commision, and/or hourly rates you get paid. Since this job doesn’t have major promotions, there really isnt a big difference for that instance. There isnt any information on benefits. Works Cited http://www. onetonline. org/link/summary/41-3041. 00 https://connection. naviance. com/family-connection/personality-type â€Å"Summary. † U. S. Bureau of Labor Statistics. U. S. Bureau of Labor Statistics, 11 July 2012. Web. 26 Nov. 2012. . How to cite Travel Agent Career Project, Essay examples

Andre Malraux and Althussererian Internal Distance Essay Example For Students

Andre Malraux and Althussererian Internal Distance Essay Claude was growing aware of the essential oneness of the forest and had given up trying to distinguish living beings from their setting, life that moves from life that oozes; some unknown power assimilated the trees with the fungoid growths upon them, and quickened the restless movements of all the rudimentary creatures darting to and fro upon a soil like marsh-scum amid the steaming vegetation of a planet in the making. Here what act of man had any meaning, what human will but spent its staying power?Above all else, Andre Maulrauxs The Royal Way is a novel about the futility of the actions of man, but in mans brief existence in this world, there is adventure and man comes to know himself, the other, and death. The essence of man is not to conquer these facets, but merely to know them and to know his relation to them. In his essay entitled Indochina as Reves-Diurnes and Male Fantasies, Panivong Norindr would have us believe that Malrauxs novel reinforces French colonialist ideologies , a belief supported by Althussers theory of Ideology and Ideological State Appratuses. According to Norindrs reading and Althussers theory, Malrauxs work serves an ideological function by promoting the ruling ideology and the ways in which one identifies oneself in relation to such ideology, that is to say Panivong Norindr denounces Andre Malraux for helping to construct the allure of Indochina as a colonial place through his presentations of masculinist eroticism and effeminizations of the asian space. However, just like Althussers theory, Malrauxs novel is full of contradictions and the biggest shortcoming of Norindrs reading is that he focuses too much attention upon the words, thoughts, and actions of the two protagonists Perkins and Claude Vannec and not enough on the consequences and futility of those words, thoughts, and actions. Norindr fails to see that The Royal Way deals with far greater notions than a ruling ideology or meager desires. Perhaps a better argument is to sa y that contrary to Norindrs claims, Malraux had no intentions to serve any ideologies, let alone French colonialists ideologies, or to promote any desires, let alone masculinist erotic desires, in fact, the many contradictions in his novel provides us with a means of seeing, perceiving, feeling, and gaining an internal distance from the very ideology in which it is held. On the surface, The Royal Way is a story about adventure and masculinist desires to conquer the unknown, the other, but while Malraux clearly expresses these desires through Perkins and Claude Vannec, their failures paint a much clearer picture. Early on in the novel, Malraux establishes a homosocial bond between two personifications of himself, Perkins and Vannec. In this phantom world, unstable as marriage, his last thoughts of the West fell from him; wave on wave, serenely, a cool wind lapped his temples, and under its soft insistence he saw Perken with new eyesThroughout the novel, Malraux uses this duality to s hape and draw perceptions of himself, based in both fantasy and reality. Claude see Perkins as brave and manly, but we quickly learn that Perkins is not nearly as manly as his bravado seems to indicate. Perkins says, there was that time – the first time – when I found that I was impotent and in one fell swoop his manhood is damage and we realize that his desires to conquer are bred out of a selfish desire to compensate for his impotence, but more importantly, this startling revelation damages the notions of adventure and colonial conquest as somehow being for some greater good. Focusing our attention now to Claude Vannec, we see that he is perhaps more closely resembles the reality of Malraux, that is wanting to be brave and adventurous like Perkins, but driven more by selfish desires of financial gain. After an exchange with a local official, Claude thinks, What right had this official to claim a title over any objects he, Claude, might discover, to hunt for which he had come here, on which his last hope hung? Speaking through Claude in this manner, Malraux presents a subtle irony that begs the question, what right did Claude have over any other? Better yet, what right did